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ATTENTION BEHIND THE WHEEL
WHO THIS PROGRAM SERVES
COMPANIES & FLEETS
Reduce risks and protect your workers
SAFETY CONFERENCES
Engaging presentations that make an impact
SCHOOLS & STUDENTS
Promote safe driving habits for young drivers
COMMUNITY ORGANIZATIONS
Support safer roads in your community
IMPROVE
DRIVER AWARENESS
Understand how distraction affects attention
SAVE LIVES
Better decisions behind the wheel saves lives
REDUCE RISK
Learn practical ways to minimize distractions
Program Highlights:
✓ Interactive Audience Participation
✓ Real Crash Investigation Insights
✓ Understanding Inattentional Blindness
✓ Awareness of Distraction Risks and Consequences
Educational Programs Available For:
✓ Construction Companies
✓ Fleet Drivers
✓ High Schools
✓ Safety Conferences
✓ Community Safety Events
Distraction doesn’t just take your eyes off the road – it takes your attention away from the information drivers need to recognize hazards and react in time.
WHAT DRIVERS OFTEN MISS BEFORE A CRASH
✓ Brake lights ahead
✓ A vehicle slowing suddenly
✓ A pedestrian entering the roadway
✓ Traffic conditions changing quickly
This program demonstrates how distraction affects attention, reaction time, and driver decision making.
Each attendee will receive a certificate of completion
ABOUT RUSTY AALBERG
Rusty Aalberg is a traffic safety consultant who provides educational presentations focused on distracted driving awareness and driver attention.
With more than 44 years of experience in law enforcement and crash investigation, Rusty brings real-world insight into how distraction contributes to serious crashes and how drivers can better recognize hazards on the road.
Through engaging presentations and interactive discussions, participants gain a better understanding of how attention, reaction time, and driver decisions affect roadway safety.
Testimonials
Rusty performed training for our construction workers that perform all types of work including road and bridge repairs. Our employees are constantly exposed to the traveling public during their workdays. Rusty shared statistics, pictures and videos of what can happen when you drive distracted. He tells the story of the impact on his personal life as well. He is a tremendous and knowledgeable speaker. All companies can benefit from his training and guidance. - Southern Constructors, Knoxville, TN
June 2024
Rusty Aalberg’s Attention Behind the Wheel program is an outstanding and credible distracted driving safety presentation. With my background overseeing Tennessee’s traffic crash system and teaching distracted driving awareness to law enforcement, I immediately recognized the accuracy and relevance of his training.
Rusty’s decades of experience, combined with real world crash data and compelling examples, make his message clear and impactful. His presentation effectively encourages safer decision making “behind the wheel,” and I strongly recommend it to any organization seeking meaningful traffic safety education.
— Chris Osbourn,
TITAN Program Director
Tennessee Highway Patrol
August 2026
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